Personal information we may collect

The information we collect depends on how you interact with BRI Source. This may include:

Cookies, pixels, analytics, and similar tools

We and our service providers may use cookies, log files, web beacons, pixels, tags, scripts, and similar technologies to operate the Site, remember preferences, keep carts working, help prevent fraud, measure traffic, improve product pages, and support advertising or marketing.

• Necessary cookies: Help the store, cart, checkout, account, security, and session features work.
• Analytics cookies: Help us understand how visitors use the Site and which pages or products need improvement.
• Advertising cookies and pixels: May help us measure or deliver ads through platforms such as Google, Meta/Facebook, Microsoft/Bing, or similar services if enabled.
• Preference cookies: May remember choices such as currency, region, recently viewed products, or privacy preferences.

Why we use personal information

• To process orders, payments, refunds, returns, exchanges, and warranty requests.
• To ship products, provide tracking, handle delivery issues, and communicate about order status.
• To provide fitment help, vehicle lighting support, product recommendations, and troubleshooting assistance.
• To screen orders, accounts, and activity for fraud, abuse, security risk, or payment disputes.
• To improve the Site, product pages, vehicle selector tools, support content, and customer experience.
• To send transactional messages, support responses, order confirmations, account notices, and policy updates.
• To send marketing communications if you opt in or where otherwise permitted, and to honor unsubscribe requests.
• To comply with legal, tax, accounting, security, dispute, and recordkeeping requirements.

Service providers and third parties

We share personal information only as needed to operate BRI Source, provide services, comply with law, protect our rights, or support authorized business purposes. Examples include:

Advertising, analytics, and data sharing choices

We may use information about your visits, product views, purchases, or interactions to help measure advertising and show more relevant marketing. Depending on applicable law, some targeted advertising or cross-context behavioral advertising may be considered a "sale," "sharing," or targeted advertising use of personal information.

If a "Do Not Sell or Share My Personal Information" or similar privacy control is available in the footer, cookie banner, or Shopify privacy settings, you may use that control. You may also contact us using the contact information below.

• Meta ad settings
• Google ad settings
• Microsoft ad settings
• Digital Advertising Alliance
• Network Advertising Initiative

Access, correction, deletion, and opt-out requests

Depending on where you live, you may have rights to request access to personal information, correction, deletion, portability, restriction, objection, or opt-out from certain processing such as targeted advertising or sale/sharing of personal information.

• Account and order information: You may access some information through your customer account if you have one.
• Email marketing: You can unsubscribe using the link in marketing emails or contact us for help.
• SMS marketing: If SMS marketing is enabled, you can opt out by following the instructions in the message.
• Cookies: You can manage cookies through browser settings or available Site privacy controls.
• Privacy requests: Contact BRI Source using the contact details below. We may need to verify your identity before fulfilling certain requests.

Browser privacy signals

Some browsers offer "Do Not Track" signals. Because there is not a consistent industry standard for responding to Do Not Track, our Site may not change its data collection practices when it receives a Do Not Track signal.

Where required by law or supported by our Shopify privacy settings and installed privacy tools, Global Privacy Control or similar legally recognized browser signals may be treated as an opt-out from sale/sharing or targeted advertising.

How long information is kept

We keep personal information for as long as reasonably needed to provide services, fulfill orders, maintain records, support warranties, resolve disputes, prevent fraud, comply with legal obligations, and operate our business. Retention periods vary depending on the type of information and the reason it was collected.

We use reasonable administrative, technical, and organizational safeguards to help protect personal information. No website, platform, payment system, or transmission method can be guaranteed to be completely secure.

Information we do not intentionally collect

BRI Source is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.

Please do not send sensitive personal information unless it is necessary for a support request. This includes Social Security numbers, driver's license numbers, financial account passwords, medical information, or other sensitive information unrelated to your order or support request.

International data transfers

BRI Source is based in the United States. If you visit the Site or purchase from outside the United States, your information may be transferred to, processed in, and stored in the United States, Canada, or other countries where Shopify, service providers, payment processors, shipping partners, or support providers operate.

Policy updates

We may update this Privacy Policy from time to time to reflect changes to our practices, services, vendors, technology, legal requirements, or business operations. The updated version will be posted on this page with a revised update date.